We took XO Cabs in Letchworth Garden City to #1 on Google Maps with +340% organic traffic and 65+ keywords on page 1. We built their website too. Send us yours and we will show you where the bookings are leaking.
Free audit. No obligation. Personalised video walkthrough of your site included.
When someone searches "taxi near me" or "airport transfer from [your town]", three firms show in the Google map pack and take most of the calls. Uber and the big operators take the rest. If your firm is not in that top three, you are paying for cars that sit on the rank.
What we find in most taxi website audits:
XO Cabs started exactly here.
No estimates. These numbers come from Google Search Console, Google Analytics and Google Business Profile Insights. XO Cabs is a taxi and private hire firm in Letchworth Garden City, Hertfordshire. We built the xocabs.co.uk website and have run their SEO for over a year. The work is ongoing.
Click to view full size.
Live walkthrough of the XO Cabs Search Console data.
| Metric | Result |
|---|---|
| Total clicks | +340% |
| Total impressions | +450% |
| Average position | 12.4 → 4.2 |
| Click-through rate | +180% |
| Metric | Result |
|---|---|
| Profile views | +520% |
| Direction requests | +310% |
| Phone calls | +280% |
| Review rating | 4.2 → 4.9★ |
What we did: built the website, optimised the Google Business Profile, cleaned up local citations, created location and airport route pages, added schema markup, fixed mobile speed, then layered AEO and GEO on top so the firm shows in voice and AI answers.
Read the full XO Cabs SEO case study →Also see our Rayan Taxi Service case study (Switzerland).
Our taxi SEO services cover three layers: traditional SEO, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). Same playbook we used for XO Cabs, adjusted to your town and your competition.
Google Business Profile optimisation, correct categories, service areas, photos, weekly posts, review generation and consistent NAP across UK directories. This is what moves you into the map pack.
Technical audit, Core Web Vitals, mobile-first fixes, title and heading optimisation, internal linking and LocalBusiness and TaxiService schema markup.
A page for every town, station and airport you serve. "Taxi in [town]" and "[town] to Luton Airport" pages are where booking intent lives.
FAQ schema, question-based content and conversational keywords so Google, Siri and Alexa read out your firm when someone asks for a taxi.
Entity optimisation, structured data and E-E-A-T signals so ChatGPT, Gemini, Perplexity and Google AI Overviews name your firm as the local option.
Monthly blogs around local travel questions, high-authority guest posts, UK directory listings and social backlinks to build topical authority.
Most taxi bookings from search start in the map pack, not the blue links. For XO Cabs, Google Business Profile work alone lifted profile views by 520% and phone calls by 280%.
Airport runs are pre-booked, long distance and high fare. People search them by route: "taxi from Letchworth to Luton Airport", "taxi to Stansted". If you do not have a page for that route, you do not show.
XO Cabs ranks #1 for "airport taxi letchworth".
We did not only rank XO Cabs. We built the site. If your current website is slow, dated or has no online booking, SEO alone will not fix it. Most taxi searches happen on a phone, usually by someone who needs a car now.
Website builds are priced per project after your free audit.
See our website development service →Google ranks taxi firms town by town. A firm based in one town will not show in the next one over without a reason to. We build that reason.
The same local search rules apply across passenger transport. We run SEO for:
Need more than SEO? We also handle taxi digital marketing, social media and Google Ads landing pages.
This is the timeline we ran for XO Cabs. Clear traffic growth came within four months and rankings kept improving through month twelve.
Technical audit, keyword and competitor research for your towns and routes.
Speed, mobile, indexing, schema markup and site structure fixes.
Location and airport pages, Google Business Profile optimisation, reviews.
Citations, UK directories, guest posts and local links.
New towns, new routes, AEO and GEO expansion, monthly reporting.
Fixed monthly prices. SEO, AEO and GEO in every plan. Start with the free audit and we will tell you which plan fits your area.
Every plan starts with a free website audit. Prices in USD.
Send your website on WhatsApp. You get a personalised video audit and a written report showing exactly what stops your firm ranking. It costs nothing and you are free to hand it to anyone to fix.
Our taxi SEO packages are $400, $650 and $1,000 per month, plus a custom plan for multi-location operators. The audit before you start is free.
Most firms see measurable movement in 3 to 6 months. XO Cabs saw clear traffic growth within 4 months and rankings kept improving over 12 months. Timing depends on your town, your competitors and the state of your current website.
"Near me" results come from Google Maps. You need a fully optimised Google Business Profile, steady reviews, consistent name, address and phone number across directories, and a website with location pages that match your service area. XO Cabs ranks #2 for "taxi near me" in its area.
Create or claim a Google Business Profile, verify it, choose "Taxi service" as the primary category, add your service areas, hours, phone number and photos, then collect reviews. Showing up is the easy part. Ranking in the top three needs ongoing local SEO.
Rank in the map pack for your town, build a page for each airport and station route, put click-to-call and a booking form at the top of every mobile page, and keep your review rating high. Those four things drive most online taxi bookings.
Build one page per route, for example "Letchworth to Luton Airport taxi", with fare, journey time and a booking form. People search airport transfers by route, so route pages rank where a general airport page will not.
Yes. Google's local results favour businesses with a real local presence. A local firm with a strong Google Business Profile, good reviews and town-specific pages can outrank national apps for "taxi in [town]" and airport pre-booking searches. XO Cabs did exactly that in Letchworth.
Yes. A Google Business Profile alone limits how many searches you can rank for. A website lets you target every town, route and service, take online bookings and give AI search engines something to cite.
It is AEO and GEO: structuring your site so voice assistants, ChatGPT, Gemini and Google AI Overviews recommend your firm when someone asks for a taxi in your area. It is included in every Webdo package.
No honest agency can, because Google controls the results. What we can show is a track record: #1 on Google Maps and 65+ page-one keywords for XO Cabs.
Yes. We work with taxi firms, minicab and private hire operators, airport transfer companies, chauffeur and executive car services, and coach and minibus hire.
XO Cabs is in Hertfordshire and has been our client for over a year. Local SEO is done per town using UK search data, UK directories and your Google Business Profile, so location of the agency does not limit results.
One Hertfordshire taxi firm went to #1 on Google Maps with 340% more organic traffic. Send your site and we will show you where yours stands. The audit is free.
